Pickleball Facility Advisory

Advice from someone who has actually built one.

Brad Gold advises pickleball facility owners, developers, investors, and operators on site strategy, facility development, memberships, programming, operations, technology, financing, and revenue growth — drawn from the real-world development and operation of Calabasas Pickleball Club, a 16-court destination facility in Southern California.

Request an Engagement View Engagements
Advisory engagements begin at $10,000  ·  Ongoing retainers begin at $15,000 per month
16
Championship Courts
6.2
Acre Destination Facility
SoCal
Calabasas, California
Operating
Since May 2024
The Decisions That Matter

You are not buying hours. You are buying the judgment to avoid a seven-figure mistake.

Most facility problems are not discovered in a spreadsheet — they are discovered after opening, when they are expensive to fix. The work is knowing which decisions are consequential, and getting them right the first time.

01

Whether the project pencils at all — before millions are committed to a site, a lease, or a build.

02

Whether the lease terms will quietly destroy the economics of an otherwise sound concept.

03

Whether to build 6 courts, 10, or 16 — and what that choice means for revenue, programming, and exit value.

04

How to avoid opening with the wrong membership model — the mistake that is hardest to unwind.

05

How to price courts, open play, lessons, leagues, and events so the facility earns what it should.

06

Which amenities generate money — and which quietly consume capital and staff attention.

07

The operational problems that only appear after opening, and how to design around them beforehand.

08

How to make the club attractive to lenders, investors, members, and strategic partners.

Engagements

Three ways to work together.

Engagements are selective and designed for owners making consequential development or operating decisions.

For a Specific Decision

Executive Strategy Session

$2,500

Ninety minutes of focused counsel on a specific decision or problem — a site, a lease, a pricing model, a partnership.

  • 90-minute private session
  • Questions & documents submitted in advance
  • Paid in full before scheduling
Before You Commit Capital

Feasibility & Profitability Audit

From $25,000

A rigorous, independent review of the project before the money is spent — built to surface the red flags that appear only after opening.

  • Site, lease & concept review
  • Financial assumptions & membership model
  • Pricing, programming, staffing & technology
  • Amenity economics & major red flags
For Active Projects

Owner's Advisory

From $15,000 / month

Ongoing access for active facility development, opening, expansion, or turnaround work.

  • Standing counsel through live decisions
  • Development, opening & turnaround focus
  • Three-month minimum

Development-to-Opening Advisory

For full facility development engagements — stakeholders, architects, leases, financing, entitlements, vendors, construction, programming, and pre-opening — scope and fee are quoted individually.

Engagements begin at $100,000
Advisory engagements begin at $10,000. Ongoing retainers begin at $15,000 per month.
Brad Gold at Calabasas Pickleball Club
About

Operator first. Advisor second.

Brad Gold is the co-founder and CEO of Calabasas Pickleball Club — a 16-court, 6.2-acre private racquet sports destination in Southern California, developed from the ground up and operating since May 2024.

His counsel is not theoretical. It comes from siting, financing, building, opening, and running a destination facility: the lease negotiations, the membership model, the pricing architecture, the programming calendar, the technology stack, the staffing plan, and the hundred operational decisions that determine whether a club thrives or bleeds.

He advises facility owners, developers, investors, and operators facing the same decisions — with the benefit of having already paid the tuition.

Engagements are selective and designed for owners making consequential development or operating decisions.

How Sessions Work

The Executive Strategy Session is a tightly run product.

  1. The session is paid in full before scheduling.
  2. You submit your questions and relevant documents in advance, so the ninety minutes are spent on answers — not background.
  3. One private 90-minute working call, focused entirely on your decision.
  4. Further work, if warranted, is scoped as a separate engagement.
Inquire

Request an engagement.

Tell me about the decision in front of you. Qualified inquiries receive a response within two business days.

Prefer email? Reach me directly at bgold213@gmail.com.

Advisory engagements begin at $10,000. Retainers begin at $15,000/month.